And no matter how good a job they are doing now, conservationists and environmentalists need to do more. They need to realize that the future of the environmental movement—indeed of the planet itself—may depend on this work. Studies show that people who care deeply about the future of the environment almost always enjoyed transcendent experiences in nature when they were children. If nature experiences for children continue to fade, where will future stewards of the earth come from?
Rich's interview was posted here.