I've carried an Osprey pack (long discontnued) for a long time now, so it's good to see that Osprey Packs has developed a contest to engage kids. They've set up a writing contest that asks kids 6-16 to write about their experiences backpacking and talk about how they have contributed to the Leave No Trace ethic. Winners have their essay printed in an Osprey catalog, featured on the website, and get to pick a pack as an award.
Pretty cool. More here.