Friday, September 14, 2007

Outdoor Industry Foundation Speaks Out--Extra

The Outdoor Industry Foundation is speaking out on the issue of children and nature as they search for their first Executive Director.

“One of the most important issues affecting our industry and our nation today is the inactivity crisis in children---- tomorrow’s consumers, business leaders, outdoor participants and stewards of the environment,” said Jay Steere, VP of Global Product Development/Outdoor Performance at Timberland and chair of the Outdoor Industry Foundation. “It is imperative that we collaborate through the Foundation to address this trend and ensure the health of not only our industry, but the nation as a whole.”