REI is doing what they can to get kids outside. REI Chief Sally Jewell is a member of the National Forum on CHildren and Nature, and has been very engaged in the issue.
“Being a kid should include running around outside, riding a bike, climbing trees and exploring the woods, unfortunately today’s youth are spending less time outdoors than any previous generation,” says Sally Jewell, REI president and CEO. “It’s our hope that this program provides a helpful tool for parents to introduce their children to a fun experience in the outdoors – and in the process instill an appreciation of nature.”
Read more about what they are doing, and get some good tips on starting out. here.
