American children spend much more time in front of a screen of some sort -- watching TV, surfing the internet or playing video games -- than they spend outside.
"That's our competition. That's what we're up against," said Sally Jewell, president and chief executive officer of REI. She was at the University of Montana on Monday to talk about sustainable business at the Harold and Priscilla Gilkey Lecture Series.
The Outdoor Industry has a key role in reconnecting kids to nature, and kudos to REI for taking a leadership role.
