Monday, May 19, 2008

Bass Pro Gets Active

I've been hearing a Bass Pro Shop advertisement on the radio the past few days where folks are encouraged to get their kids outdoors. They spice up this request by giving a 15% discount on outdoor gear if you bring in a video game to trade in for the discount.

Kudos to Bass Pro for this program. Here's more from a Bass Pro press release from a couple of weeks back:
One incentive to get more kids to turn off computers and go outdoors is the Video Game Trade-In. For each video game kids and adults bring in Wednesday through Monday, May 21st through 26th, they will receive a 15% discount off the regular price of Bass Pro Shops branded items in fishing, water sports, tents, sleeping bags and footwear.
Update: You really need to hear these ads, they are a direct attack against the temporary nature of video games, suggesting that going fishing is indeed a lifelong sport. Great job.